1. The best time to write the order form is:

a. After you’ve written the letter
b. Last
c. First

Correct Answer: C — By writing the order form before you write any other component of a mailing, you get the offer firmly in your mind, and you focus clearly on the benefits.

2. Make sure your order form always:

a. Offers free gifts
b. Fits into the reply envelope
c. Matches your letter

Correct Answer: B — If the order form does not fit the reply envelope, there is a subconscious disconnect for the reader. And, they may wonder if they are sending back the correct piece.

3. If you can’t pre-fill the order form with the reader’s name and address at least:

a. Leave enough room that the form is easy to fill out
b. Ask as few questions as possible
c. Make everything checkboxes

Correction Answer: A — It is annoying to have to fill out a form that doesn’t allow enough room to write. In
order to create enough space you may have to limit your order form questions.

4. Order forms should be printed on:

a. Glossy stock
b. Matte stock
c. Neon color stock

Correct Answer: B — Matte card stock is best because it is easy to write on. Glossy stock often smears. While neon colored stock does stand out in a package, it also hurts the eyes and can actually
inhibit response.

5. On nonprofit donation response forms, give responders

a. Opportunities to volunteer
b. Opportunities to attend rallies
c. ONLY the opportunity to donate

Correct Answer: C — When you give donors the opportunity to appease their consciences by volunteering or attending an event, you adversely impact your donations. If they’re giving their time, chances are they won’t give their dollars.

6. The back of the order form is the perfect place to:

a. Tell about the organization
b. Reinforce the sale by recapping benefits
c. Put your logo all by itself

Correct Answer: B — The order form is the piece where decisions are made. Use every inch of it to drive the sale. Don’t use it for anything that doesn’t promote the sale.

7. The order form should:

a. Clearly convey multiple means of responding
b. Only give one way to respond
c. Be printed inside your brochure

Correct Answer: A — The more ways to respond, the better, as long as all are easy to use. Never bury your order form inside a component like a brochure where it’s difficult to find and could be missed.